Our

Company

Superior Foods world headquarters is located in Santa Cruz County—in the heart of the fertile Central California coast

Who We Are

Superior Foods has a Mission to “Connect World Food Markets to Global Supply for the Benefit of Everyone Involved”. This charter is the guiding force for our employees and collaborators and informs our direction as a company and as individuals working toward this common goal.

Working towards our mission we have built a company culture that is authentic, purpose driven and dynamic. Our values and culture are all about transparency, trust and credibility. It is our foundation and has been critical to our long-term success.

We seek to have a company culture that is:

  • Authentic = it is credible, believable, and specific
  • Purpose Driven = it guides our actions and helps us achieve our goals
  • Personal = it is engaging, easy to understand, and motivates employees to perform
  • Dynamic = it is entrepreneurial, forward-looking, and flexible

Our work environment is professional yet friendly, positive, collaborative, and multicultural. We seek career-minded people to join our team. Many of our dedicated employees have been with us for decades.

Our Values

Trust
We instill trust in others by being trustworthy ourselves
Reliability
We help each other get it right, every time, on time
Integrity
We choose the right path with intent and consistency
Food Safety
We protect consumer’s well-being
Innovation
We find new and better ways to create products, solutions, and sources of supply
Community
We care about people and the communities where we work

History of Superior Foods

  • 2021
    Acquired Interest in manufacturing plant in Colombia (Valle Verde)
  • 2019
    Organizational expansion matching sustained growth curve
  • 2018
    Launched frozen pizza line in North America
  • 2017
    Launched frozen dessert line in North America
  • 2014
    Launched House Recipes product development initiative
  • 2014
    Joint venture with US based strawberry manufacturer
  • 2012
    Received inagural sustainability reward with industry leading foodservice operator
  • 2011
    Launched sauced specialty items
  • 2009
    Launched seasoned specialty items
  • 2006
    Expansion of Alimentos Sumar in Guatemala
  • 2005
    Introduced steam-in-the-bag technology to USA
  • 2003
    SFI Asia founded in China
  • 1999
    Acquired Interest in manufacturing plant in Guatemala (SUMAR)
  • 1990
    International Division established with business operations in Mexico, Guatemala, Peru, Ecuador, Europe
  • 1980
    Company founded, headquartered in Watsonville, California

Company Culture

Do you want to work with people who are passionate about what they do? We do.

Our work environment is professional yet friendly, positive, collaborative and multicultural. We seek career-minded people to join our team. Many of our dedicated employees have been with us for decades.

Superior Foods people are progressive, innovative thinkers who love challenges. We’re self-motivated and customer-centric. We value cultural and generational diversity and display integrity at all times.

Career Opportunities

If you’re looking to build a career with a company that values your talents, and has ample opportunities for transition and growth, please see our current list of opportunities or contact us.

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