Our Company

Superior Foods world headquarters is located in Santa Cruz County—in the heart of the fertile Central California coast

Who We Are

Truly global, with offices on four continents, we are dedicated to reliable delivery of frozen fruits, vegetables, pizza, pastas, and value added products to the retail, club, industrial, and food service markets.

As a global supplier and manufacturer, we continually invest in innovation and new product development. Leaders in social responsibility, we focus on delivering safe, cost effective, high quality products.

We provide a broad range of products. Our supply base, across more than 25 countries, gives us the advantage of staggered growing seasons, geographical diversification, and access to reliable supply.

Rooted in the communities we work, we are committed to the reciprocal success of everyone we touch.

Our Values


We instill trust in others by being trustworthy ourselves


We help each other get it right, every time, on time


We choose the right path with intent and consistency

Food Safety

We protect consumer’s well-being


We find new and better ways to create products, solutions, and sources of supply


We care about people and the communities where we work

History of Superior Foods

  • 2021

    Acquired Interest in manufacturing plant in Colombia (Valle Verde)

  • 2019

    Organizational expansion matching sustained growth curve

  • 2018

    Launched frozen pizza line in North America

  • 2017

    Launched frozen dessert line in North America

  • 2014

    Launched House Recipes product development initiative

  • 2014

    Joint venture with US based strawberry manufacturer

  • 2012

    Received inagural sustainability reward with industry leading foodservice operator

  • 2011

    Launched sauced specialty items

  • 2009

    Launched seasoned specialty items

  • 2006

    Expansion of Alimentos Sumar in Guatemala

  • 2005

    Introduced steam-in-the-bag technology to USA

  • 2003

    SFI Asia founded in China

  • 1999

    Acquired Interest in manufacturing plant in Guatemala (SUMAR)

  • 1990

    International Division established with business operations in Mexico, Guatemala, Peru, Ecuador, Europe

  • 1980

    Company founded, headquartered in Watsonville, California

Company Culture

Do you want to work with people who are passionate about what they do? We do.

Our work environment is professional yet friendly, positive, collaborative and multicultural. We seek career-minded people to join our team. Many of our dedicated employees have been with us for decades.

Superior Foods people are progressive, innovative thinkers who love challenges. We’re self-motivated and customer-centric. We value cultural and generational diversity and display integrity at all times.

Career Opportunities

If you’re looking to build a career with a company that values your talents, and has ample opportunities for transition and growth, please see our current list of opportunities or contact us.

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